EXECUTIVE SUMMARY
Content marketing strategist with experience developing audience-focused content strategies that increase engagement, elevate brand authority, and support organizational goals.
Proven success growing LinkedIn audiences, launching executive thought leadership campaigns, and creating multi-channel content that translates complex information into clear, engaging, and actionable messaging.
Skilled at researching and synthesizing data, identifying audience needs, and developing content that drives awareness, builds trust, and delivers measurable results. Recognized for balancing multiple projects, collaborating across teams, and using performance insights to continuously optimize content strategy.
SKILLS
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Content marketing strategy
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SEO/AEO
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Copywriting/editing
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Audience research
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Oral & Written Communication
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Project Management
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Social media strategy
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Creativity
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Problem solving
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Attention to detail
WORK EXPERIENCE
Marketing Content Strategist, The Alliance
June 2024 - present
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Led content strategy initiatives that increased brand visibility, strengthened executive thought leadership, and advanced organizational marketing goals through multi-channel campaigns, strategic storytelling, and audience-focused content.
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Drove a 90% increase in LinkedIn followers, launched and grew two successful LinkedIn newsletters, developed integrated case study and thought leadership programs, and enhanced key marketing initiatives through data-driven content strategy and process improvements.
Marketing Content Specialist, The Alliance
Sept 2022 - June 2024
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Planned, created, and executed a multi-channel content calendar to support marketing campaigns, member engagement, and organizational objectives.
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Wrote and edited blog articles, social media content, email communications, and website copy, translating complex self-funded healthcare topics into clear, audience-focused messaging.
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Monitored content performance and engagement metrics to optimize publishing schedules, improve reach, and ensure consistent brand messaging across digital channels.
Marketing Communications Specialist, Cretex Medical
December 2020 - Sept 2022
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Developed and executed multi-channel marketing communications to strengthen brand awareness and support business growth across the Cretex Companies portfolio.
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Created and managed a wide range of content, including white papers, technical articles, case studies, press releases, blogs, and social media to communicate complex manufacturing and medical technology topics to diverse audiences.
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Standardized social media branding, publishing practices, and content cadence across multiple business units, improving brand consistency and strengthening the company's digital presence.
TOOLS
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Adobe Creative Suite
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Microsoft Office Suite
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WordPress
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Google Analytics 4
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Semrush
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Ahrefs
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Hootsuite
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Hubspot
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ClickUp
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Click Dimensions
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Marketo
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HTML/CSS
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Javascript
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DITA XML
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Content Management Systems (Oxygen XML Editor & Adobe Experience Manager)
EDUCATION
M.S Marketing
University of Wisconsin-Whitewater | Oct 2022 - Dec 2024 | 3.9 GPA
B.S. Technical Writing & Communication, IT & Design Emphasis
University of Minnesota Twin Cities | September 2019 - December 2020 | 4.0 GPA
Technical Communication Advisory Board Mentorship Program | 2019 - 2020
Participated in a technical writing mentorship, receiving guidance from the Technical Writing Manager at Medtronic on best practices for developing medical device documentation. Networked with experienced technical writers and gained firsthand insight into industry standards, regulatory expectations, documentation processes, and technical writing career pathways.
Dean’s First-Year Research and Creative Scholar’s Program | Spring 2020
Supported Dr. Emily Winderman, President of the Association for the Rhetoric of Science, Technology, and Medicine, in research and publication efforts focused on rhetorical strategies in women’s healthcare. Conducted comprehensive
qualitative and quantitative research by collecting, organizing, and synthesizing primary and secondary sources across diverse platforms to identify insights and support evidence-based analysis.
James and Ruth Brown Award Recipient | Fall 2020
Tau Sigma Honor Society | 2019 - Present
Dean's List - Highest Honors | 2019 - 2020
University of Wisconsin-Green Bay
September 2017 - May 2019 | 4.0 GPA
Writing/Research/Public Relations Internship | Spring 2019
Edited and supported the development of research grant proposals, ensuring clear, compelling messaging aligned with funding objectives. Created strategic communications to showcase grant-funded research, faculty and student accomplishments, and project outcomes through press releases, social media campaigns, and digital content designed to increase awareness and support future funding opportunities. Independently planned, developed, and managed content across multiple social media platforms while interviewing researchers and faculty to translate complex findings into engaging, audience-focused stories.
Teaching Assistantship – Microeconomic Analysis | 2018-2019
Designed and facilitated interactive learning activities to help students apply and demonstrate understanding of microeconomic concepts. Developed supplemental educational content, including extra credit projects that connected economic theory to contemporary literature and real-world applications, increasing student engagement and comprehension.